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In September 2025, Howies Hockey partnered with 200x85 to host the 2nd annual Howies Hometown Cup in Grand Rapids, Michigan. The three-day tournament brought teams from across North America together for competitive hockey, high energy, and a strong sense of community. Players also had the chance to tour the new Howies Hockey Headquarters, meet Howie, and even spot Howie the Mascot. Connecting the athletes who fuel the game with the team behind the Howies created memorable experiences and reinforced the community that defines Howies Hockey.
Howie the Mascot made appearances at HQ and rinks across GR, quickly becoming a fan favorite with his energy, photo ops, and fun moments with players from across North America. Throughout the tournament, Howies employees staffed each rink, awarded prizes, shared social content, and ensured every team had a great experience. Division MVPs were recognized with Howies Prize Packs, helping cap off a weekend full of competition, community, and lasting memories, if your team is interested in next year’s tournament, click the link below to learn more.
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