The Howies Story

Where it all Started

In 2002, Howie got tired of sub-par tape that fell off his stick halfway through the period. There had to be a way to make better tape. So Howies Hockey Tape was formed on the values of quality and customer service, both in equal proportion. Starting out of his garage, then into the basement of his dad's photography studio in downtown Grand Rapids, where they had to hand load pallets onto semi-trucks forced to precariously back into the parking lot. Howies certainly had some humble beginnings.
Howies has grown to serve the NHL, AHL, CHL, NCAA, as well as pro shops and leagues across the world. With a retail presence on every continent except Antarctica, (we are working on those penguins... they certainly have plenty of ice) Howies has grown into a global brand without abandoning those original principles. How do we do that? Well that's simple... we still care about quality and we still care about people. We are committed to producing the world's highest quality hockey products while building the world's highest quality relationships. It's as much about people as it is about tape for us. They're the whole reason we got started and the whole reason we keep going. 

Our Promise to You

World's Highest Quality Products, World's Highest Quality Service - that's our guarantee. If, for any reason, you are dissatisfied with our hockey tape, laces, or any other Howies product, let us know and we will make it right. If we can't, we will refund your entire purchase - you have no risk when you deal with Howies.