Graphic Designer
Graphic Designer | Job Description
Date: 09/16/2020
Title: Graphic Designer
Reports To: Marketing Director
Employment Type: Full-Time
Company Description
Howies Hockey, Inc. is a fast growing sporting goods company headquartered in Kentwood, MI with an additional distribution center just outside of Toronto, ON. Our focus is developing & distributing the World’s Highest Quality hockey accessory products to pro shops, retail stores, junior, college, professional teams, and international distributors; along with our expanding internet sales business. We pride ourselves on our strong teamwork-oriented culture, industry leading customer service, and ability to execute effective digital marketing campaigns for all channels – all in support of protecting the Howies premium brand.
One Thing
Continuing to grow the Howies brand by use of creative thinking, development of captivating images, outstanding photo-editing, and quick assistance in all graphic design aspects.
Marketing
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Create high-level graphic design posts and content that resonates with Howies Hockey Tape's brand voice and images.
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Design various types of content, including, but not limited to: social media posts for seasonal sales or product releases, email banners, Facebook ads, GIFs, videos, and all social content for both desktop, mobile, and various social media platforms.
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Create artwork for new packaging, retail displays, POP design, and maintaining consistent branding across all merchandise and advertising.
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Work in tandem with marketing director to design and develop new apparel to keep the brand fresh.
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Be a part of the team that oversees the creation, organization, design, and launch of annual print catalog.
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Stays up-to-date with design, photography, social, and digital trends; proposes new technologies and sharing this knowledge with the team.
Photo Editing
- Editing and resizing photos for e-commerce website or landing page usage for Howies Hockey and Howies Athletic Tape.
- Editing lifestyle photography for catalog, digital marketing, and other purposes.
- Assisting the sales team in editing custom artwork; converting images from bitmap to vector images and designing game puck templates to use each season.
- Ensures all design layouts are optimized for digital and delivered according to specifications.
Other Duties as Assigned
- Organization of Howies Hockey Tape images and photography folder network.
- Working collaboratively with the marketing team to communicate new ideas and develop campaigns as situations arise.
- Administrative or clerical duties as needed.
- Occasional weekend work and after-hours work when applicable.
Knowledge, Skills, and Abilities Required/Preferred
- Bachelor’s Degree or Degree in Progress in Graphic Design or a related field required.
- Proficiency with design software and technologies (Adobe Illustrator, Photoshop, InDesign) required.
- Possesses a proven ability to work effectively and efficiently under multiple, competing deadlines.
- Ability to function independently and as a productive member in a team-focused environment.
- Have a great attitude while completing multiple tasks with changing priorities and responding to feedback and critique.
- Excellent eye for detail.
- Strong analytical skills.