In September 2025, Howies Hockey, in collaboration with 200x85, proudly hosted the 2nd annual Howies Hometown Cup in Howies’ home city of Grand Rapids, Michigan. This three-day tournament drew teams from all across North America to battle it out on the ice and become Howies Champions. The atmosphere was electric as players and fans filled the rinks, showcasing their skills and passion for the game.
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Participants had the unique opportunity to visit the brand-new Howies Hockey Headquarters. The tour included a special meet-and-greet with Howie himself, who loved hearing where players were from and how they were doing so far in the tournament. As well as several appearances from Howie the Mascot! Seeing the players who perpetuate the heartbeat of our company experience how we operate was special for all the employees who work so hard year in and year out. This personal connection between the players and the team behind Howies Hockey created lasting memories and deepened the sense of community.
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Howie the Mascot made his rounds at HQ as well as throughout the different rinks in the area, quickly becoming a fan favorite. From warming up with the players, joining in on stretches, and showing off his sewer ball skills, to posing for endless photo ops at HQ, Howie brought energy and laughs everywhere he went. He loved meeting players from all over North America and was a constant reminder of the fun, family atmosphere that makes this tournament so special. Whether it was a high five after a big win or a goofy dance on the concourse, Howie helped create memories the players will be talking about long after the final buzzer.
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For the tournament, each rink was staffed with Howies employees who awarded prizes, posted videos on social media, and made sure every player had a terrific experience. A highlight for us was recognizing the MVP from each division, who all received a Howies Prize Pack loaded with essentials to keep their game sharp. All weekend long, the energy on the ice, in the rinks, and back at HQ made this year’s event one to remember. If your team is interested in signing up for next year’s tournament, click the link below for more information!
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